Creating a professional website is an essential step for any small or medium-sized business in Switzerland.
However, many companies make similar mistakes at the start of the process — which can hurt their visibility, image, and even their sales.
At SwitzerlandWeb.ch, we want to share the five most common mistakes many businesses make when creating their first professional website.
1️⃣ Not Defining Clear Goals for the Website
One of the most common mistakes is starting a website project without knowing what you actually want to achieve.
Do you want to attract new clients? Present your services? Sell online?
Without a clear goal, your site’s structure, content, and design can easily become disconnected — and the website ends up as just a digital business card without results.
💡 Tip: before designing, write one clear sentence describing your website’s main purpose.
2️⃣ Trying to Do Everything Yourself
Many small businesses try to build their website themselves using free builders or standard templates.
While it may seem affordable, it usually ends up costing more in the long run:
- the site looks unprofessional,
- loads slowly or is insecure,
- and often fails to meet Google Switzerland’s SEO standards.
💡 Tip: let a professional handle the technical setup — even with a basic package.
Your time is more valuable when focused on your business.
3️⃣ Ignoring Mobile and Google Optimization
In Switzerland, over 70% of web traffic comes from mobile devices, and Google penalizes sites that aren’t mobile-friendly.
A website that loads slowly or looks bad on smartphones gives a poor user experience and reduces customer trust.
💡 Tip: make sure your site is fully responsive and optimized for Google.ch (local SEO, fast loading, and correct tags).
Investing in Your Website: Cost or Investment for Your Swiss Business
4️⃣ Ignoring Multiple Languages
Switzerland is a multilingual country, and offering your site in just one language limits your reach.
A visitor from Lausanne, Zurich, or Lugano expects to see at least English, German, or French.
💡 Tip: start with your main language, then add more versions over time.
Even a partial translation already looks much more professional.
5️⃣ Not Maintaining or Updating the Website
Launching your site isn’t the end — it’s the beginning.
Many businesses build their website and then neglect it: no updates, no backups, no new content.
💡 Tip: plan regular maintenance — update WordPress, check links, and add new projects or posts now and then.
A well-maintained website builds trust and ranks better over time.
Conclusion
Creating a professional website for your Swiss business doesn’t have to be complicated.
Avoiding these mistakes will save you time, money, and frustration.
At SwitzerlandWeb.ch, we help small businesses and freelancers launch modern, secure websites tailored to the Swiss market — quickly and transparently.
📩 Need help with your first website?
Request a free quote — we’ll advise you with no obligation.
